How many times did we buy something on-line thinking we got a great deal only to find the same item somewhere else at a lower price or find out that the advertised discount was over-stated? I am guilty of that, and probably so is every woman who shops on the web.
There are a few tricks I can share here, that I learned while shopping the virtual malls and boutiques:
- have a good idea of what is a fair price for the quality of the product
- do a Google search for the product, model, designer or make and check prices and details from other sites
- keep in mind currency conversion, shipping costs and duties, as they may greatly increase the cost at the end
- if you are buying from sites such as eBay or Amazon, ALWAYS check the seller feedback rating; if lower than 98% look elsewhere
- always remember that the original price can be inflated only to justify a sale price and make the listing look very profitable because of the discount offered – don’t believe them, do your homework
Let’s look at this example and draw the conclusions
A few questions must be answered here:
- Why is the original price advertised as 139.99 when the full price on the original web site is less than CAD $35?
- Why is the sale price on the popular Canadian website higher than the full price on the original web site?
- How can synthetic shoes from a “nobody” label be advertised with such a high original price? CAD $140 is a regular price for Italian leather shoes, not these!
- Is the popular Canadian web site assuming we’re stupid?